What is TV?

The modern definition of TV has changed.

Perhaps no other medium has gone through so much radical change as Television. There have been dramatic shifts in how, what and where we watch. The traditional notion of what TV is no longer applies, and so, as we enter this period of heavy video ad investment, it’s natural to ask ourselves: What is the modern definition of “Television”?

TV is linear TV, CTV, AVOD, SVOD and FAST. It’s Smart TVs, mobile, laptops – and more. 

For marketers making platform and strategy decisions, it’s important to understand the breadth of what modern TV encompasses and why it’s different than UGC or non-premium video.

As you use the term “TV” in meetings, plan recommendations and in conversations with clients, this “What Is” is a reminder of the dramatically expanded definition of TV in our modern media landscape.

We share a fresh look at what TV is to consumers (and marketers) today.

Over the next two months, we’ll be sharing a series of insights pieces, webinars and analyses to prepare you for this year’s upfront/newfront season. Keep an eye on your inbox and check for new weekly content.