VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Register Now! NEW VAB Webinar: How TV Advertising Grows Brands | June 28 @1pm ET / 10am PTJoin VAB and Tatari for a webinar on "How TV Advertising Grows Brands" with a deep dive into real-world analyses and case studies proving the full-funnel impact of TV. Register now!
Learn MoreThe Latest
- VAB x Spectrum Reach Webinar: Unlocking Brand Growth with Audience-Based TV Buying | July 18 @ 12pm ET Learn More
- Danielle DeLauro @ VideoNuze's Connected TV Advertising Summit | Watch Now Learn More
- VAB at 2023 Cynopsis Measurement & Data Conference Learn More
- Premium Longform TV: The Most Valuable Asset for Marketers Learn More
- Navigate The Upfronts in the Digital Era, Partner Insights from The Trade Desk Learn More
- Video Measurement Is Getting Smarter – So Why Press For A Dumb Currency? Learn More
Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Register Now! Danielle DeLauro @ LA TV Week Advanced Advertising Summit | June 21Join VAB's Danielle DeLauro at the LA TV Week Advanced Advertising Summit as she moderates two panels on "Addressable Advertising" and "Local."
Learn MoreThe Latest
- Measurement Messiness Complicates TV’s Annual Sales Season Learn More
- Watch Now! Sean Cunningham @ Campaign US TECH Talk: The Race to Find TV’s New Currency Learn More
- VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement Learn More
- Ben Vandegrift @ The TV of Tomorrow Show in San Francisco Learn More
- Nielsen Delays Big Data as Currency Learn More
- Under Pressure From VAB, Nielsen Delays Rollout of Big Data Currency Before Upfronts Learn More
VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
Watch Now! VAB Spotlight on Streaming Executive RoundtablesVAB's executive roundtable discussions between industry leaders dedicated to streaming are available to watch now.
Learn MoreThe Latest
- Stay Informed with Upfront Planning Resources Learn More
- 12 Months of Multicultural Marketing Insights - Full Series Available Now Learn More
- Learn More About VAB! Learn More
- Watch Now! VAB The State of TV Measurement Week Learn More
- VAB IMPACT Diversity Leadership Summit Learn More
- Watch Now! The 5 Things You Need to Know (Members-Only Series - Summer 2022) Learn More
VAB in the news
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‘A seat at the table’: Why programmatic deals are coming to the fore at the upfronts
The Current -
Premium Longform TV: The Most Valuable Asset for Marketers
Beet.TV -
Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending
AdExchanger -
Nielsen Went Back On Its Big Data Promise. Now What?
AdExchanger -
Cynopsis Media Tech Update
Cynopsis
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