5 Reasons Why Marketers Spend Billions in Linear TV

Marketers will spend billions on linear TV ads.

As another Upfront season is underway and agencies and brand teams determine investments for 2024, one thing will be true: Marketers will spend billions on linear TV ads. As consumer viewing continues to shift towards streaming, and advertisers are presented with a growing number of platforms to run their video ads, some may ask…why?

This piece equips you with 5 ways linear TV delivers on critical brand needs. Through its superior reach, immediacy and premium environment, a linear TV campaign is helping advertisers to:

• Quickly fuel their customer pipeline
• Inspire trial
• Turn a brand into a (revenue-generating) household name
• Build brand loyalty
• Develop trust and legitimacy, particularly important during economic uncertainty

Need rationale for your investment recommendations? Looking to quantify what a linear TV campaign can deliver for your brand?

Looking to ensure continued linear investment from existing clients? Putting together pitches for new business prospects? Need support points for Linear TV campaigns?

This piece distills the impact of linear TV to 5 clear reasons.