To clarify confusion around ad fraud in multiscreen TV, particularly in CTV, we have investigated where there is fraud and the extent to which it is occurring.
There is a sharp contrast between ad fraud vs. normal viewing behaviors that impact advertising. This requires a closer look at how they present themselves across platforms.
What you’ll learn:
- What constitutes real fraud
- How ad fraud in CTV compares to other digital platforms
- How the viewing environment of a platform impacts both consumer and advertiser trust
- How to minimize exposure to fraudulent practices
The Truth About CTV Ad Fraud
Clarifying marketplace confusion around ad fraud in multiscreen TV and defining what does and does not constitute fraud
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