The Odyssey of Content Discovery

As streaming platforms advertise on linear TV, advertisers gain opportunities.  

The streaming ecosystem offers nearly 600 new, original scripted programs for viewers to watch – content discovery has never been more challenging for consumers.

As platforms compete for consumers' consideration and attention, many have found success by utilizing linear TV advertising to build and maintain audiences.

In this Fast Facts, you’ll learn how this has benefited advertisers as the influx of viewers to streaming platforms creates a more robust ad environment via increased reach and engagement opportunities.