Let's Get Down to Business

How does brand-building drive outcomes for innovative B2B advertisers?

You may have recently seen our answers to often-asked marketer questions like “Is equity-building important for niche brands?” or “Can multiscreen TV be effective for brands with niche audiences?”.

Now, we are sharing the examples of 25 real-world examples showcasing how brand-building advertising directly leads to conversions for niche brands.

Through these specific campaign and brand examples, you’ll find answers to questions like:

• What are the six key strategies that successful brands are employing within their video creative to develop greater emotional connections with their audiences?
  
  
• How are advertisers balancing the branding power of marquee TV events with the targetability of audience-based buying TV to engage their best prospects?
  
  
• What kind of business outcomes are B2B TV campaigns achieving across the purchase funnel – from awareness to sales - and beyond to advocacy?