Is equity-building important for niche brands?

“I am targeting a highly specific audience with very specific purchase behaviors, do I need to invest in brand-building advertising?”

This is a question that may be familiar to you and many marketers.

This analysis answers that question and shares why brand-building is critical for large and small brands with highly specific consumer targets. 

You’ll find analysis that you can use to prove the importance of brand-building advertising to your management, clients and other stakeholders, such as: 

• Why top-of-mind awareness is essential for brands with long purchase cycles
• The relationship between brand-building and conversion / consumer action
• How brand-building can drive a variety of common business KPIs

Want to learn more about the importance of branding for niche categories? Download our marketer’s guide, Let it Grow: Understanding the Importance of Brand-Building for Niche Marketers for a more detailed look, deeper analysis and insights. 

For real-world examples of how branding drives KPIs for niche brands ranging from awareness to engagement to sales, download Let’s Get Down to Business:  How Brand-Building Drives Outcomes for Innovative B2B Advertisers.