How Audio Podcasts Complement Video Viewing

Podcasts and video viewing are complementary, offering marketers more opportunities to reach and engage consumers. 

As a result of the pandemic, consumers have increased their entertainment options, including their use of podcasts. But how does their listening of podcasts impact their video viewership? And how do these new consumer behaviors impact marketers? In this piece we explore the complementary relationship between podcasts and video viewing and share the reach and engagement opportunities for marketers.

This piece is part of our summer Setting the Screens week, which is offering an updated look at some of the industry’s most important topics, you can view the accompanying reports here:

• The Growth of CTV Advertising
• Data-Driven Opportunities in a Cookieless World