Learn about the additional options that marketers can use to motivate consumers to share their data in exchange for a better ad viewing.
Ever since their creation in 1994, digital cookies have been used to track, personalize, and save information about each user’s session, allowing for optimized marketing and advertising. Now as the cookieless world approaches, marketers are reallocating budgets to identify solutions that can help them reach, target and engage their audience.
In this piece, we explore how this phase-out will affect marketers’ ability to track consumers along with the platforms and tools that can motivate consumers to share their data in exchange for a better ad viewing.
This piece is part of our summer Setting the Screens week, which is offering an updated look at some of the industry’s most important topics, you can view the accompanying reports here:
Data-Driven Opportunities in a Cookieless World
How are marketers reacting to the third-party cookie phase-out?
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