What’s the Deal with Viewership Data Collection?

It’s an exciting time for video measurement, with constant innovation and new opportunities.

Marketers have more choices than ever to utilize advanced measurement to plan, buy and measure the success of their video campaigns.

Of course, with any rapid change come questions. We are here to help simplify this change so you can embrace all that modern measurement has to offer.

As part of VAB’s Measurement Education Month, we are proud to launch a new series, “What’s the Deal with….” This 5-part series will provide you with clear, concise and straightforward answers to the most commonly asked questions about measurement. We provide answers to questions in these key areas: Viewership Data Collection, Identity, Engagement, Outcomes and The Future of Measurement. 

Today, we’re excited to bring you the first piece in the series, “What’s the Deal with Viewership Data Collection?” In this piece, you’ll learn more about the most common ways data is collected, the metrics used in cross-platform video measurement and how to ‘future-proof’ your measurement plans.

We’ll be rolling out the series over the next few months, so keep an eye on your inbox and check here for new releases.