Understanding the LGBTQ+ community

Latest data and trends on the growing, diverse LGBTQ+ audience.

We champion marketers who create inclusive plans reflective of our rich diversity, unique cultural nuances, and behaviors.

In efforts to help marketers develop these plans, we are proud to share the latest release in our full-year monthly series tackling the most frequently asked questions on multicultural marketing. Each month we answer a frequently asked marketer question using fact-based insights that you can apply to your own marketing strategies.

In the spirit of upcoming Pride Month, we are sharing the ways marketers can better engage with LGBTQ+ audiences. This month’s release answers the question: “What is the market opportunity for the LGBTQ+ community?”

Marketers may find the LGBTQ+ community challenging to understand as research for this self-identifying group can be limited and sometimes age-biased (older generations tend to under-identify). However, understanding this segment is important for marketers who are creating inclusive plans that truly reflect the consumer spectrum.

This short piece provides marketers with the latest demographics and buying styles of the LGBTQ+ community, giving you a deeper understanding of them as consumers and the opportunity to better engage them.