LA TV Week Advanced Advertising Summit
VAB's Danielle DeLauro will discuss advanced advertising solutions with industry experts.
Wednesday, june 21, 2023 | los angeles, ca
Adressable Advertising
Wednesday, June 21 | 11:25 AM - 12:05 PM PDT
Linear TV is getting more addressable thanks to technology and new alliances among distributors. At the same time, FAST channels and smart TV makers are offering addressable capabilities. Hear how marketers can orchestrate campaigns across platforms to reach consumers at scale.
MODERATOR
Danielle DeLauro
Executive Vice President
PANELIST
Alex Banks
SVP, Brand and Agency Partnerships
PANELIST
Kevin Lemberg
VP of Addressable Enablement
PANELIST
Eric Smith
US Head of Verticals
PANELIST
Chris Geraci
Chief Client Officer
PANELIST
Michele Stone
Vice President of Advanced Advertising Product and Planning Solutions
Local
Wednesday, June 21 | 1:35 PM - 2:05 PM PDT
Local advertisers need advanced advertising to reach their customers via TV and digital channels. A look at the tools and technology needs to build and sell multi-platform ad campaigns
MODERATOR
Danielle DeLauro
Executive Vice President
PANELIST
Jonathan Muzio
VP of Business Development
PANELIST
John-Marcus Phillips
VP of Product
PANELIST
Gene Yoo
Director, Product
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