How will engaging Hispanic shoppers help me win the holiday season?

Holiday retail sales in the U.S. are projected to grow by 9% this year.

Why? While inflation is a top concern, many Americans continue to look forward to the holiday season as a special occasion to celebrate with family and friends. As such, they are opening their wallets to buy gifts and spend across holiday-related categories for social gatherings, despite economic uncertainties.

One group in particular holds the key to a lucrative holiday season: Hispanic shoppers.

Sharpen your Q4 holiday campaign or prospecting strategies with these insights on Hispanic holiday shoppers. You’ll see:

• The 6 reasons why they will be driving growth this holiday season
• Guidance on how to authentically engage with these consumers
• Real video campaign examples of how brands engaged Hispanic shoppers during the holidays