Unlocking Brand Growth
with Audience-Based TV Buying
Tuesday, July 18, 2023 at 12:00-12:30PM EDT
An inside look at how marketers are using advanced targeting to drive business growth
Advanced targeting has grown significantly, with 4 in 10 marketers now saying that audience-based buying is a key part of their TV strategy. To learn more about how marketers are using and finding success with this approach, VAB, in partnership with Spectrum Reach, will share findings from a recent custom survey of over 200 marketers.
Join us as we explore how marketers are leveraging innovative TV strategies to unlock brand growth. This discussion will give you valuable insight into how your peers or prospective clients are implementing audience-based buying strategies.
In this webinar, you’ll learn answers to the following:
Session Speakers
Jason Wiese
SVP, Director of Strategic Insights
Marci Cohen
VP, Market Research and Insights
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