2022 saw 303 new advertisers across 71 product categories invest over $1.3 Billion in national TV
Throughout our Welcome to TV series, we have brought you details on the new TV advertisers to help fuel your competitive intel or new business prospecting.
In 2022, despite the threat of recession and the concern that brands might therefore turn away from advertising, there were 303 NEW TV advertisers that entered the marketplace, spending over $1.3 billion across 71 product categories. This is the largest spend we've seen in 4 years of doing this analysis.
In this report we answer:
- Why these advertisers are turning to TV – Which KPIs throughout the funnel did their campaigns aim to deliver on?
- Who the new spenders are – Which categories represent the best ad revenue opportunities
- How their new TV campaigns are working – Early analysis that shows success of their investment
Welcome to TV - Full Year 2022
Learn more about the 303 new advertisers across 71 product categories that invested over $1.3 Billion in national TV in 2022
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