Generative AI and Machine Learning have already started having profound effects on the advertising industry.
The topics of artificial intelligence and machine learning have seemingly taken every industry by storm in 2023, and advertising is no exception, with GroupM predicting that AI will impact at least half of all ad revenue in 2023.
As the adoption of both continues throughout advertising, we're providing you with this handy reference to catch you up with key definitions, terms and concepts in AI and machine learning.
This 8-page glossary includes real-world application examples like text, video, pictures and music with tools like ChatGPT, Waymark, Midjourney and Aiva. You’ll also find definitions for common terms that explain how AI and ML work, advertising industry perspectives, future outlook and more.
Untangling Terminology within Generative AI & Machine Learning
Understanding what Generative AI and Machine Learning are and why they are of growing importance to marketers.
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