#TVisSocial #HolidaySpecial

This is the third report in VAB custom series, #TVisSocial,

which quantifies the significant engagement viewers have with TV programming as expressed through social media. This report focuses on the Q4 holiday period.

• With powerful, iconic programming like the Macy’s parade and NFL on Thanksgiving, NBA on Christmas Day, Countdown shows on New Year’s Eve and the Rose Parade and college football bowl games on New Year’s Day, it’s not the dinner table that’s the central hub of family gatherings during the holidays - it’s the television.

This love of television, and the more than hours spent with it during each holiday, extends beyond people’s families to the online social world where viewers can’t wait to share their anticipation and reactions to their favorite TV programming.

This report analyzes the top trending topics on Twitter during the five popular Q4 2018 holidays and found that:

• Overall, ad-supported TV accounted for 75% of the top 10 trending Twitter topics.
• While 45 ad-supported sports and entertainment TV programs trended, only a few other platforms had any topic trend –YouTube (1), music (1), video games (1), online streaming (1).