VAB Insights Hub

Streaming Video Resources

The explosive growth in video streaming means more choices for marketers when developing their video ad campaigns. Keep yourself up to speed on the latest consumption stats, trends and advertising opportunities.

It’s projected that by the end of 2023 there will be more US households without a pay-TV subscription than with one, with half of all adults now “cordless.”

Below you’ll find the data, analysis and insights to make sense of this rapid change, along with the opportunities for advertisers and platforms.

Navigate the HUB

Trends, Terms and Behaviors Convergent TV FAST Streaming & Multicultural Audiences Case Studies

Trends, Terms and Behaviors

Learn more about how people are streaming, what trends to watch and the implications – and opportunities – for advertisers.

VAB Spotlight on Streaming Executive Roundtable Series 2023

Three discussions between industry leaders on the current state of streaming, the future outlook of streaming and the opportunities it provides for advertisers.

The Odyssey of Content Discovery

Learn why streaming platforms advertise on linear TV to build audiences and how this creates opportunities for advertisers
Staying Ahead of the Churn: Why migrating audiences means new ad opportunities for brands

Learn how marketers can turn subscription churn into an engagement opportunity
Reaching Corded and Cordless

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’
Setting The Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023

The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023
What's the Spread? Understanding the ipact of streaming exclusivity on NFL viewership

View comparisons between NFL viewership on Amazon Prime Video and linear TV. As marketers decide what role sports streaming should have within their campaigns, this analysis offers the data and insights to make educated decisions.
The Opportunities to Engage Adults 50+ in Streaming Video

Learn why adults 50+ have become an increasingly viable audience for marketers to target through OTT and an audience first buying approach.
Untangling Terminology Within Streaming

7-page glossary to clarify the most commonly used video streaming terms covering devices, services, behaviors and more.
A Second Look

10 Slides to Help Marketers Extend Their Reach Through Video Streaming
A Sea Change in Video Viewing

This piece simplifies the current dynamics in video streaming, exploring the extent of shifts in streaming behavior in this analysis.

Navigating the Flood

View the latest trends and consumption around streaming video with actionable takeaways to inform your marketing strategies and media recommendations.
Begun, The Streaming War Has

Take a deeper look at what’s on the horizon within the streaming landscape as a series on new, high-profile ‘direct-to-consumer’ platforms get set to cause the largest disruption in on-demand video since the introduction of Netflix and Hulu.
Requiem for a Stream - Parts I, II, and III

An in-depth overview of the streaming video ecosystem, behaviors and the relationship between TV brands and video streaming

Note: This piece was released in 2016
Engaging Frequent Video Streamers Through Cinema

Learn why frequent video streamers are likely to be frequent movie goers and why they were the first to head back to the theater.
Research from Spectrum Reach

Analysis provided by our partner Spectrum Reach that demonstrates the benefits of a local multiscreen package, including incremental reach and engagement.

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